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The Ads Camps team is 12 people, all in-house, working only with home service businesses. Between us we cover Google Ads, Meta Ads, SEO, websites, copywriting and account management. Every one of us works in this sector. We do not split our time across e-commerce, professional services, or whatever else comes through the door.
Every person on the team works only with home service businesses. The same strategists, developers and copywriters build campaigns and websites for cleaners, plumbers, electricians, pest controllers and the other trades below.
If you run a home service business and want to meet the people behind your marketing, book a free call.
Meet the teamTwelve people. All employed by Ads Camps directly. We do not use a freelancer network, and we do not hand your work to an offshore team. The same 12 people are on your account this month and next month, with no handovers between contractors.
Ron Shrestha, Director and Founder, started Ads Camps in Perth in January 2018. The decision that shaped everything since was deliberate: work only with home service businesses, and understand the trade properly rather than applying a generic marketing strategy to it. Ron also owns and runs home service businesses of his own. That means the advice Ads Camps gives comes from running real campaigns for real trade operations, not from theory.
From the beginning, the team has reported on calls and bookings, not clicks and impressions. Clicks do not book a plumber. Jobs booked does. Every report we send you is written in the terms your business runs on: how many calls came in, how many turned into booked jobs, and where they came from.
The team is set up by skill. Each group focuses on one part of your marketing: paid ads, search, the website, the writing on it, or your account. Together they cover the full range of digital marketing services Ads Camps delivers.
Twelve people, all employed directly by Ads Camps. These are the people who plan, build, write and report on your marketing every month.
Six groups, 12 people. Each group owns one part of your marketing and does nothing else.
One person. Ron Shrestha founded Ads Camps in Perth in January 2018 with one goal: build a marketing agency that understands the home services sector from the inside. Ron owns and runs home service businesses alongside the agency, so his background informs every strategy the team builds.
Two people: a senior SEO strategist and an SEO coordinator. They manage your Google Business Profile, build the on-page content that earns local search rankings, and track where you appear for the trades and suburbs you work in. Progress is measured in calls and enquiries, not just keyword positions.
Three people: a senior developer, a website developer and a front-end developer. They build and maintain the sites your customers land on. Every site is mobile-first, fast to load, and connected to tracking so that every call and form fill registers. A slow site loses jobs before your phone rings.
Two specialists who set up and run paid advertising on Google and Facebook and Instagram ads for home service businesses. They adjust bids weekly, exclude searches that do not match your jobs and your area, and report on cost per call and cost per booking, not impressions.
Two copywriters who write the ads, landing pages and website content for every site the team builds. They write for a reader who is ready to book a trade job, not for a general web audience. Copy that explains what you do, who you serve, and why you are reliable books more jobs than copy built around keyword density.
One account manager who is your single point of contact for everything on your account, and one accountant who handles the business side. Both are employed directly by Ads Camps. Your account manager pulls together reporting from every discipline each month and is the person you call when something needs to change.
Your account manager pulls all of this together. They are your single point of contact for reporting, questions and account changes. Each month they bring together the results from ads, SEO and your website into one report, written in plain terms. If something needs to change on your account, you contact one person and it gets handled.
Our two ads specialists run Google Ads accounts and Meta campaigns around the jobs you want to book. They set up the right keyword structure for your trade, write the ads, and tighten the targeting to the suburbs and job types you actually serve. Each week they check bids and cut searches that are wasting your budget. Each month you get a report showing cost per call and the bookings that came in.
Our SEO strategist and coordinator handle your search presence. They work on your Google Business Profile, on your own pages, and on the content that earns rankings for the areas and trades you cover. They track where you rank, how many people called, and what changed month to month. SEO for a cleaning business works differently from SEO for a law firm, and every strategy they build reflects that.
Our three developers build the pages and our two copywriters write the words on them. The two groups work together, so your site is built and written at the same time rather than handed between separate teams. Pages are built fast, mobile-first, and connected to call tracking and form tracking from day one.
Every person on this team is employed directly by Ads Camps. Your SEO does not go to a contractor we hired for the month. Your website is not quietly outsourced to another agency. The same team that starts your account is still running it six months later.
That continuity matters. When the person who built your Google Ads campaign is the same person adjusting your bids next month, they already know your business, your area and the jobs you want to book. There is no re-briefing a new contractor. There is no losing ground when someone leaves and a replacement starts from scratch.
What we do not do
What you get from us
When the people running your ads, your SEO and your website sit on the same team, you have one place to take your questions. If the phone goes quiet, you make one call. You do not chase three different agencies and wait for each to blame the others.
We work with owners across Australia, remotely, from our base in Perth. The work is done by phone, email and video call. You can call us on 0488 880 662 or email hello@adscamps.com.au at any stage. You will reach a person on the team, not a support queue.
One team, one focus: home service businesses.
Every report is written in the terms your business runs on: calls, booked jobs and where they came from. Not marketing metrics that do not move money.
Your Google Ads and your SEO are not run by the same person. Each person works in their discipline, so you get real depth in every area, not a generalist spread thin across all of them.
Monthly services have a 3-month minimum. After that, you can end the engagement with 30 days’ written notice. Your account manager explains this clearly before you start.
Your account manager is the main point of contact for everything on your account. Behind them, the specialists assigned to your services handle the work in their area: an SEO strategist, an ads specialist, a developer, or a copywriter. You deal with the same people every month, not a new contact each time you get in touch.
Yes. Every person on the team is employed directly by Ads Camps. We do not use a freelancer network and we do not outsource work to an offshore team. The same team members work the accounts month to month. There is no rotation of contractors, no offshore handover, and no re-briefing someone new each quarter.
Each service is handled by a specialist. Your SEO strategist does not run your paid ads. Your ads specialist does not write your content. Each person works in their discipline only. That means if your Google Ads account needs a structural change, the person doing that work manages Google Ads campaigns every single day, not someone who also handles your social media and your email list.
Calls, bookings and the jobs you are winning. Not clicks and impressions. Those numbers do not show whether marketing is working for a trade business. Monthly reports are written in the same terms your business runs on, so you can see what your marketing is producing in plain language, without having to translate marketing metrics into real business outcomes.
Ads Camps works only with home service businesses, across 15 trades: cleaning, plumbing, electrical, pest control, lawn mowing, removalists, handyman, painters, roofing and renovations, flooring, HVAC, pool and spa, rubbish removal, locksmiths and mobile services. Every member of the team works in this sector only. There is no part of Ads Camps that works outside it.
The minimum engagement is three months. After the first three months, 30 days’ written notice is all that is required. Ads Camps works on a continuing basis because results take time to build and because the team earns the account every month through reporting, not because a long contract requires you to stay.