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Ads that put you at the top of the page the moment someone searches.
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Ads Camps sets up and manages Facebook Ads for home services businesses across Australia. One campaign runs on Facebook and Instagram, takes enquiries by form, Messenger or WhatsApp, and is reported on booked jobs, not likes.
We run Facebook and Instagram campaigns only for trade businesses. The audiences, the photos and the offer are built around your jobs, from before and after shots of a repaint to reminder ads for regular lawn mowing customers.
If you run a home service business and want enquiries from Facebook and Instagram, we can help.
See what is includedPotential Facebook advertising audience in Australia in late 2025
Active social media user identities in Australia in October 2025, equivalent to 77.7% of the population
Growth in Instagram’s potential Australian advertising audience between October 2024 and October 2025
Year-on-year growth in Instagram’s potential Australian ad reach
On Google, a customer types “carpet cleaner near me” and picks from the ads. On Facebook and Instagram, nobody is searching. People are scrolling past family photos and local news, so your ad has to stop them and give a reason to act.
That changes what works. A Google ad answers a question the customer already has. A Facebook ad starts the thought, so the photo, the first line and the offer carry the sale.
For urgent work such as a burst pipe or a lockout, the customer searches first. There, Google Ads for home services usually reaches them sooner. Many owners run both through our paid ads management for home services, with Google, Facebook and Bing planned together.
Your campaigns are built and run in house by our paid ads specialists, never handed to a freelancer. This is what the work covers from week one.
We pick the objective, usually Leads, so Meta’s delivery system looks for people likely to enquire. Engagement campaigns chase likes and comments, which is why so many trade ads get attention and no calls.
We install the Meta Pixel and the Conversions API, then test each event in Events Manager. A page view is never counted as a lead, so the numbers Meta learns from match real enquiries.
We target your service area by suburb or radius. We build Custom Audiences from past visitors and customer lists, then test Lookalike Audiences that resemble the customers you already have.
We write the copy and prepare images and short videos from your real jobs. Several versions run at once, and the ones that bring in enquiries get the budget.
Each campaign sends people where they are most likely to act. That can be an Instant Form inside the app, a Messenger or WhatsApp chat, a call, or your website.
We check campaigns each week, pause ads that waste money and refresh creative before people tire of it. Each month you see enquiries, cost per enquiry and jobs booked.
When leads go to your site, the page decides whether the click becomes a call. If yours is slow or hard to use on a phone, our website builds for trade businesses are made for that job.
Bring your current campaign to a free consultation. We will look at the objective, tracking and audiences and tell you what is holding it back.
Results on Facebook depend more on the type of job than on the trade name. Three questions sort most businesses. Is the job planned? Does it look good in a photo? Will the customer need you again?
Take an end of lease cleaner in one metro area. Tenants often book a bond clean a week or two before they move out. A campaign can reach renters inside a set radius, show a before and after of a kitchen, and offer a quote through an Instant Form.
People who visit the website but don’t book then see a reminder ad in the days after. That follow up, called remarketing, keeps you in view while they compare quotes.
We have worked only with home service businesses since 2018, across 15 trades from cleaning and removals to pest control and pool care. The cards show how Facebook tends to fit each type of work.
Painters, flooring, roofing and renovations, cleaning, pool and spa. A clear before and after photo does most of the selling in the feed.
Lawn mowing, regular cleaning and pest control. Ads to past customers bring back routine work without paying to find those people again.
Removalists, rubbish removal and handyman work. Customers compare quotes over a few days, so remarketing keeps your name in front of them.
Locksmiths, emergency plumbing and electrical faults. The customer searches the moment it happens, so search ads come first and Facebook plays a support role.
Meta reports on what it can see in its own apps and on your website. That leaves gaps, so we set up tracking in three layers.
For Instant Form leads, Meta offers a performance goal called conversion leads. Your CRM sends each lead’s stage back to Meta, so delivery shifts toward people likely to become paying customers. Meta’s developer documentation for the Conversions API for CRM notes this goal works with Instant Forms only.
Some people see your ad, then search your business name a week later and call. Meta will not count that job. We ask how each new customer found you and compare it with the ad data. Showing up for those later searches is the work of local SEO for home service businesses.
Plenty of Facebook campaigns get reach and comments and still leave the phone quiet. Our reports start with enquiries and end with jobs booked.
What a vanity report shows
What our report shows
Most of the first month goes into setup and testing. This is the order we work in.
You add us as a partner on your Meta Business portfolio and ad account. We agree what counts as a result, such as a quote request, and your average job value.
The Pixel and Conversions API go in, and every event is tested in Events Manager before any budget is spent.
We map your service area by suburb or radius and build Custom Audiences from site visitors and, with your permission, customer lists.
You send photos and short videos from real jobs. We write several ad versions for each service you want to promote.
Budget is spread across a few ad sets at first. We watch delivery and cost per enquiry from the first days.
Weak ads are paused, strong ones get more budget, and creative is refreshed before audiences tire of it.
Once traffic builds, a separate campaign follows up people who visited your site or opened a form but didn’t book.
You get enquiries, cost per enquiry, jobs booked and the plan for next month, with changes explained.
Fast replies matter most. A lead that waits a day will often book someone else. We also need honest feedback on lead quality and a note of which enquiries became jobs, because that is how the campaign gets better.
Facebook Ads management runs on a 3-month minimum, 30 days’ notice after that. Starting a new business with no website or ad account yet? Our start-up help for new home service businesses covers the setup first.
They work best for planned jobs that look good in photos, such as cleaning, painting, flooring and pool work. They also suit repeat services where past customers can be won back. For emergency call outs, people search first, so Google usually reaches them sooner. We will tell you on the first call which fits your trade.
They can. Facebook and Instagram are run from the same Meta Ads Manager account, with one budget and one set of audiences. You choose which placements a campaign uses, such as the Facebook feed, Instagram Stories or Reels. Running both is a setting inside the campaign, not a second campaign to pay for.
You set the daily or total budget, and Meta charges it to the payment method in your own ad account. What each enquiry costs depends on your trade, your area, the season and how well the ad and form are built. Management is a separate monthly fee, which we talk through on the consultation. It runs on a 3-month minimum, 30 days’ notice after that.
The usual cause is the wrong objective. An Engagement campaign tells Meta to find people who like and comment, so that is what it delivers. Meta’s help page on ad objectives explains how each goal changes delivery. Other causes are broken tracking, an audience too wide for your service area, and slow replies to leads.
Yes. Click to message ads open a chat in Messenger or WhatsApp instead of sending people to a website. They suit jobs where the customer wants a quick answer, like “are you free Saturday?” You need someone to reply fast, during work hours at least, or the lead goes cold.
Enquiries can start in the first week, but early costs move around. Each new ad set goes through a learning phase while Meta works out who to show it to, and big changes restart it. We treat the first month as setup and testing, then judge results on the months that follow.
Not always. Instant Forms and message ads collect enquiries inside Facebook and Instagram. A website still helps, because the Pixel builds remarketing audiences from your visitors. Facebook Ads also sits alongside SEO and search ads in our wider digital marketing for home service businesses.
