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Bing Ads for Every Home Service Trade

We manage Bing Ads only for trade businesses. Keywords, service areas and tracking are set around your jobs, so homeowners comparing painters, roofers or pool installers on a computer can find you.

A window being wiped down by a cleaner in orange rubber gloves and an apron, with plants along the sill

Cleaning Companies

Home removals crew of two unloading a leather couch from the back of a truck, both wearing caps

Removalists

Plumber in a tan cap and blue overalls using a wrench on the chrome waste pipe under a white basin

Plumbers

Tradie in a checked shirt reaching into a wall switchboard filled with circuit breakers and coloured wiring

Electricians

Wearing a mask and white gloves, a pest technician aims a spray wand at the wall above a kitchen cooktop

Pest Control

Lawn Mowing

Close-up of a handyman's tan leather tool belt holding pliers, side cutters and a yellow-handled hammer

Handymen

Painting tradie in dark overalls and a white t-shirt using a roller to coat an interior wall in white

Painters

Stacks of dark tiles wait on the timber battens of a roof while a roofer works facing away from the camera

Roofing and Renovations

Flooring

Technician in a checked shirt and grey overalls using a screwdriver on an open wall-mounted air conditioner

HVAC

Pool cleaner in a blue shirt and shorts brushing a backyard swimming pool with a long pole

Pool and Spa

Green woven sacks filled and knotted, heaped together outside with tall trees behind them

Rubbish Removal

Home locksmith job, with a man in an orange hard hat steadying a door while he screws in its brass handle

Locksmiths

Tradesman in a flat cap and mustard t-shirt working on a length of timber at a bench behind an open van

Mobile Services

If you run a home service business and want more enquiries from desktop searchers, we can help.

See what is covered

Where Bing Reaches Australian Searchers

16.51%

of Australian desktop searches used Bing in August 2026

9.41%

of Australian searches across all devices used Bing

15.99%

of Australian desktop browsing took place in Microsoft Edge

0.54%

of Australian mobile searches used Bing

Source: StatCounter, August 2026.

What Our Bing Ads Management Covers

We build the account, write the ads, set up tracking and manage it every month. This is the work behind every campaign we run.

01Account setup or import

New account or Google Ads import

Microsoft Advertising is the platform that runs Bing Ads. We build your campaigns from scratch, or import your Google Ads campaigns in one step. Then we fix the settings the import misses.

Black USB cable plug resting on a slim silver external hard drive, on a white background

02Keywords

Keywords and negative keywords

We research keywords in Microsoft’s Keyword Planner and set broad, phrase and exact match. Negative keywords block searches that never become jobs, such as “DIY”, “free quote template” or “plumber jobs”.

Hand holding a thick stack of blank ruled index cards against a white background

03Service area targeting

Service area targeting

Your ads show only in the suburbs, postcodes or radius you work in. A painter covering the northern suburbs stops paying for clicks from the other side of the city.

Straight-down aerial view of a country town's street grid, houses, sports oval and railway line

04Ads with a call button

Ads with a call button

Responsive search ads carry up to 15 headlines and 4 descriptions, which Bing tests for you. Call, location, sitelink and callout extensions sit under the ad, so customers can ring you from the results page.

Woman in a checked shirt smiling during a mobile phone call as she sits at a laptop in a bright atrium

05UET tracking

Enquiry tracking with UET

The Universal Event Tracking (UET) tag is a small piece of code on your website. It records form enquiries and thank-you page visits, so Bing bids for enquiries instead of clicks.

Two cardboard parcels stacked on the doorstep of a brick house in front of a white front door

06Monthly reporting

Monthly management and reporting

Each month we read the search terms report, add negative keywords, adjust bids and test new ads. Your report shows calls, enquiries and cost per enquiry.

Grey-haired man in a shirt and tie leaning back in an office chair, leafing through a folder of papers

Empty room with freshly painted white walls, a timber-framed window and polished timber floorboards

How We Set Up and Run Your Bing Ads Campaign

Every account follows the same five steps. Tracking goes in before any money is spent.

1. Review your trade and service area

A free consultation covers your services, the areas you cover and any Google Ads you already run.

2. Build or import the account

We fix what a Google import misses: location targets, negative keyword match types and call settings. Bing has no call-only ad like Google’s, so we use call extensions and device settings instead.

3. Test tracking before launch

The UET tag, conversion goals and call forwarding number are all checked before the first ad goes live.

4. Launch and set bids

Microsoft recommends at least 30 conversions before automated bidding, such as Maximise Conversions, sets bids on its own. Until then we set and adjust bids ourselves.

5. Manage and report each month

Search terms, bids and ads are reviewed every month, and you get a report on calls and enquiries.

Adding Bing to Your Paid Ads: What to Know First

Bing Ads works best as an extra channel beside Google. The Google Ads import can run on a schedule, so changes you make in Google carry across to Bing.

One team manages both accounts. Bing searchers behave differently, so each platform gets its own bids and budget. If your customers scroll rather than search, Facebook Ads for trades may reach them better.

Our terms are a 3-month minimum, 30 days’ notice after that. Three months gives a new account time to collect the enquiry data that automated bidding needs.

Access to your Google Ads

If we are importing campaigns, we need access to your Google Ads account. New accounts start from a blank build instead.

Website access for the UET tag

The tag goes on every page of your site. Give us a login, or your web developer adds the code we send.

A daily budget you choose

Bing Ads has no minimum spend. You set the daily budget and can change it at any time.

A list of booked jobs

Uploading booked jobs lets Bing learn from paid work, not only enquiries. An export from your CRM or job book is enough.

How We Track Calls and Jobs From Bing Ads

A click tells you someone visited your site. It does not tell you they booked. We add three layers of tracking so your report shows calls and jobs.

First, a Microsoft forwarding number sits in your call extension and passes calls to your phone. It records call length and missed calls. In Australia it switches on once an ad group reaches 10 clicks and $10 spend within 30 days (Microsoft Learn, June 2026).

Second, the UET tag records form enquiries and thank-you page visits. These goals teach automated bidding to chase enquiries.

Third, we upload booked jobs back to Microsoft, which links ad spend to paid work. Tracking only pays off if the page converts, so a website that turns clicks into calls matters as much as the ad.

Laptop and two desktop monitors showing blank white screens on a desk with a phone and glasses

Questions About Bing Ads for Home Service Businesses

Do people still use Bing in Australia?

Yes, mostly on computers. StatCounter’s August 2026 data shows Bing handled 9.41% of all Australian searches and 16.51% of desktop searches. On phones it was 0.54%. Your ads can also show on Yahoo, DuckDuckGo and Ecosia through the Microsoft Search Network.

Is Bing Ads worth it if I already run Google Ads?

It is usually worth a tracked test. Bing reaches desktop searchers that Google misses, but it will not replace Google for urgent jobs. It suits trades whose customers plan and compare from a computer. Call tracking from day one shows whether it pays off for your trade.

How much does Bing Ads cost?

You choose a daily budget and pay for each click. The cost per click is set by an auction, so it changes by trade, area and competition. There are no published Australian Bing figures for trade keywords. Our management fee is quoted after a free consultation.

Can I run Bing Ads and Google Ads at the same time?

Yes. The Google Ads import copies your campaigns across in one step. Location targets, negative keyword match types and call settings then need fixing. Bing also needs its own UET tag, its own budget and its own monthly report.

How long before Bing Ads bring in calls?

Ads show once Microsoft approves them. Microsoft recommends at least 30 conversions before automated bidding sets bids on its own, so smaller accounts take longer to settle. That is one reason our terms start with a 3-month minimum.

What happens if I stop using Bing Ads?

After the 3-month minimum, you give 30 days’ notice. Pausing campaigns loses nothing. Microsoft deactivates an account after 15 months with no ad spend, and support can reactivate it within 30 days. After that the account and its data are deleted. For calls that keep coming without paying per click, look at ranking on Google Maps and search.

Bing Ads for Home Services Businesses