Google Ads for Home Services

Google Ads for home services puts your business at the top of Google when a customer searches for your trade. We set up, run and report on campaigns built to make your phone ring.

0488 880 662

CleaningRemovalistsPlumbingElectricalPest ControlLawn MowingHandymenPaintersRoofingFlooringHVACPool and SpaRubbish RemovalLocksmithsMobile Services CleaningRemovalistsPlumbingElectricalPest ControlLawn MowingHandymenPaintersRoofingFlooringHVACPool and SpaRubbish RemovalLocksmithsMobile Services

Google Ads Built Around Every Home Service Trade

Every Google Ads account we run belongs to a trade business. Keywords, negative keywords, service areas and call tracking are set around how your customers search, whether they need an emergency plumber tonight or a bond clean next week.

Cleaner in a tan apron and orange rubber gloves wiping a window from inside a bright room with pot plants

Cleaning Companies

Removalist tradies in matching beige uniforms and caps carrying a leather couch out of their truck

Removalists

Under a wall-hung white basin, a bearded plumber in a cap tightens the chrome waste pipe with a wrench

Plumbers

Home electrical job, with a worker in a checked shirt checking the wiring behind a row of circuit breakers

Electricians

Pest Control

Lawn Mowing

Pliers, side cutters and a claw hammer sit in the tan leather tool belt of a handyman in jeans

Handymen

House painter facing away from the camera, running a paint roller up a freshly coated white wall

Painters

Roofer standing on timber battens beside stacks of dark roof tiles, working under a clear blue sky

Roofing and Renovations

Flooring

With the cover of a split system open, an air conditioning technician works on the unit with a screwdriver

HVAC

Pool and Spa

Rubbish Removal

Tradie in a checked shirt and orange hard hat fitting a brass door handle and lock with a screwdriver

Locksmiths

An open work van stands behind a tradesman in a flat cap as he lines up timber on a portable bench

Mobile Services

If you run a home service business and want more calls from Google, we can help.

See what is included

Group of smiling business people standing in a loft-style office beside a wooden meeting table (stock photo)

In-House Google Ads Specialists. Not a Freelancer Network.

The same Google Ads specialists, copywriters and account managers run your campaigns every week, from keyword research and negative keywords to call tracking and your monthly report.

Google Ads in Australia: three facts that shape your campaign

~88%

of Australian searches happen on Google

Per click

is how CPC Search ads are charged. You generally pay when someone clicks your ad, not simply when it is shown.

components make up Google Ads Quality Score: expected click-through rate, ad relevance and landing page experience.

What is included in our Google Ads management

This is the work behind every Google Ads account we run as part of our paid ads for home services. Each piece points your budget at customers who are ready to call.

Open lined notebook with blank pages on a white desk, one hand holding a pen at its edge

Keyword research

We find the searches from people ready to book, such as “emergency plumber” or “end of lease clean”. Then we rank them by how close each searcher is to buying.

Blank spiral notepad with a red pen resting on it and a black pen beside it on a dark slate surface

Negative keywords

We block searches that waste budget, like job seekers, DIY questions and requests for free work. The list grows every week from real search data.

Tradie in a checked shirt and work vest laughing during a phone call in his timber workshop

Ads and call assets

We write several versions of each ad and let Google test them. A call asset adds a button so a customer can ring you in one tap.

Woman in a peach top holding a phone in both hands in a kitchen with a large pot plant behind her

Landing page review

Your ad lands on a page. We check that it loads fast, matches the ad and makes your phone number easy to find. Google scores this as part of Quality Score.

Smiling bearded man in a coral shirt wearing a headset and gesturing as he talks at a laptop

Call and lead tracking

We set up conversion tracking so every call from an ad is recorded. You see which ads and keywords bring calls, not only clicks.

Hand tapping a white calculator next to printed pages of pie and bar charts on a desk

Weekly work and a monthly report

Each week we adjust bids and read the search terms report. Each month you get a report on leads, cost per lead and what we changed.

How we set up and run your Google Ads

We start with a free consultation. We look at your trade, the suburbs you serve and the jobs you want more of. Then we build the account and show you the plan before anything goes live.

You do not need to know how Google Ads works. You do need to give us three things: access to your Google Ads account, your service areas and the jobs you want most.

Google bills your ad spend to you directly, and we add no markup. Your account stays in your name. Our terms are a 3-month minimum, then 30 days notice.

You approve the plan first. We do not run your ads without your say so.

1. Free consultation

We review your trade, service area and job goals, and any account you already run.

2. Build and check

We build keywords, negatives, ads, call assets and tracking. Then we test that a call from an ad is recorded.

3. Launch with your approval

Search ads can go live straight away once you say yes. The early weeks gather data and cut waste.

4. Weekly work, monthly report

We keep adjusting bids and search terms. Each month you see leads, cost per lead and the next steps.

Tradie in a blue hi-vis vest and jeans carrying a worn orange metal toolbox past a large tyre

Search or Performance Max: which one suits a trade?

Start with a Search campaign. It shows your ad when someone types your service into Google, so you choose who you pay to reach. That control is why most trades do best here first.

Performance Max is Google’s automated type. It spreads your budget across Google channels such as Search, YouTube and Display. It can work once you have call data to guide it. Without careful setup, negative keywords and tracking, budget drifts to places that never book a job.

Google is also retiring call only ads. New ones can no longer be created, and existing ones stop showing in February 2027, according to Google Ads Help. We build every campaign as a search ad with a call asset, so your calls carry on. If you run an old call only campaign now, we can move it across.

Local Services Ads, the ones with a verification badge, are a separate Google product and not part of what we manage. We pick the campaign type that fits your trade and budget, and you approve it.

Why home service Google Ads waste money, and what we change

Most wasted budget comes from four problems that can be fixed. We check every account for each one.

What wastes your budget

Ads show to people outside the areas you serve
Searches for jobs, DIY tips and free work trigger your ads
Calls are not tracked, so nobody knows which ad worked
Ads send people to a slow or unclear page

What we do about it

We set location targeting to presence, so only people in your areas see the ads
We build a negative keyword list and check the search terms report every week
We turn on call reporting and record calls as conversions
We match the ad to the page and check speed and a clear call button

Google Ads for tradies, cleaners, removalists and more

The right campaign depends on how your customers buy. An emergency plumber needs calls within the hour, so call tracking comes first. A cleaner books days ahead, so we watch cost per booking by suburb. A removalist needs quote requests, so the landing page matters as much as the ad.

We work with these 15 trades:

Cleaning
Removalists
Plumbing
Electricians
Pest Control
Lawn Mowing
Handyman
Painters
Roofing and Renovations
Flooring
HVAC
Pool and Spa
Rubbish Removal
Locksmiths
Mobile Services

Google Ads is one part of getting found. Many owners pair it with local SEO for home services for calls over time, or add Facebook Ads for home services to reach people before they search.

A cleaner's mop, grey bucket and red spray bottles on the floor of a spotless white kitchen

Common questions about Google Ads for home services

How much does Google Ads cost for a home service business?

There are two costs. You pay Google for the clicks, and you pay us to manage the account. Your click budget depends on your trade, your service areas and how many jobs you want. Our current prices for Google Ads, SEO and websites are on our pricing page.

Is there a lock-in contract?

There is a 3 month minimum, so the account has time to gather data and settle. After that, you can cancel with 30 days notice.

Do you take a commission on my ad spend?

No. Google bills your ad spend to you directly, and we add no markup or commission on it.

Will I keep my Google Ads account if I stop?

Yes. The account stays in your name, and nothing is deleted if we stop working together.

How soon will I get calls?

Search ads can go live as soon as you approve the plan. The first weeks gather data and cut waste, so results usually improve after that. We cannot promise a number of leads, and you should be careful with any agency that does.

Why is my Google Ads account not getting calls?

The cause is usually one of the problems above: the wrong location setting, no negative keywords, untracked calls or a weak landing page. We can review the account and find which one it is.

Do Google Ads work for tradies?

Yes. Search campaigns suit tradies because customers search when they need a job done. Campaigns fail when nobody manages them. We tighten the location and keyword settings so your budget goes to the right searches.

Do I need a new website before I run Google Ads?

Not always. Your current page needs to load fast, show your phone number and match the ad. We review it first and tell you if a change is worth making.

Talk to Ads Camps about your Google Ads

Tell us your trade, your service area and the jobs you want more of. We will review your account or plan a new one, with no pressure.

0488 880 662

We also run Bing Ads for home services for customers who search on Microsoft.