Ads Camps builds websites for home services businesses that turn local searches into phone calls and booked jobs. Tap-to-call on every page, fast on a real mobile connection, and every login handed to you at launch.

See what every build includes

CleaningRemovalistsPlumbingElectricalPest ControlLawn MowingHandymenPaintersRoofingFlooringHVACPool and SpaRubbish RemovalLocksmithsMobile Services CleaningRemovalistsPlumbingElectricalPest ControlLawn MowingHandymenPaintersRoofingFlooringHVACPool and SpaRubbish RemovalLocksmithsMobile Services

Websites Built for Every Home Service Trade

Every website we build is for a trade business. The headline, the service pages, the photos and the enquiry form are written around the jobs your customers search for, whether you clean carpets, fix roofs or service pool pumps.

A window being wiped down by a cleaner in orange rubber gloves and an apron, with plants along the sill

Cleaning Companies

Home removals crew of two unloading a leather couch from the back of a truck, both wearing caps

Removalists

Plumber in a tan cap and blue overalls using a wrench on the chrome waste pipe under a white basin

Plumbers

Tradie in a checked shirt reaching into a wall switchboard filled with circuit breakers and coloured wiring

Electricians

Wearing a mask and white gloves, a pest technician aims a spray wand at the wall above a kitchen cooktop

Pest Control

Lawn Mowing

Close-up of a handyman's tan leather tool belt holding pliers, side cutters and a yellow-handled hammer

Handymen

Painting tradie in dark overalls and a white t-shirt using a roller to coat an interior wall in white

Painters

Stacks of dark tiles wait on the timber battens of a roof while a roofer works facing away from the camera

Roofing and Renovations

Flooring

Technician in a checked shirt and grey overalls using a screwdriver on an open wall-mounted air conditioner

HVAC

Pool cleaner in a blue shirt and shorts brushing a backyard swimming pool with a long pole

Pool and Spa

Green woven sacks filled and knotted, heaped together outside with tall trees behind them

Rubbish Removal

Home locksmith job, with a man in an orange hard hat steadying a door while he screws in its brass handle

Locksmiths

Tradesman in a flat cap and mustard t-shirt working on a length of timber at a bench behind an open van

Mobile Services

If you run a home service business and need a website that brings in calls, we can help.

See what every build includes

Group of smiling business people standing in a loft-style office beside a wooden meeting table (stock photo)

A 12-Person In-House Team Builds Your Website.

The same web developers, front end specialists, copywriters and SEO strategists plan, write and build your site, then hand every login to you. Nothing is passed to a freelancer.

What a Home Service Website Needs to Win the Call

Every feature on our builds has one job: get the visitor to ring you before they ring a competitor. The same thinking runs through all our digital marketing for home services.

01Tap-to-call

Tap-to-Call in the First Screen

Your number sits at the top of every page on mobile, set up as a tel: link so one tap starts the call. Google’s own web guidance says phone numbers should be formatted this way.

Hand holding a smartphone sideways with a blank white screen against a plain grey wall

02Trade and area headline

Your Trade and Area in the Headline

A visitor should know what you do and where you work within five seconds. “Bond cleaning for Perth homes” earns the call. “Welcome to our website” loses it.

Tradie in a checked shirt typing on a laptop set on a workshop stool, an orange handheld tool in his other hand

03Short enquiry form

A Short Enquiry Form

Name and phone number to start. Every extra field gives a busy person one more reason to leave. The job details come out on the call, where you can quote properly.

Grey-haired man in glasses and a green shirt using a laptop at a white table in a bright living room

04Fast on a real phone

Fast on a Real Phone

We test every build against Google’s Core Web Vitals. A good score means the main content loads in under 2.5 seconds, taps respond in under 200 milliseconds and the layout stays put.

Black and white close-up of an analogue stopwatch resting on the keyboard of an open laptop

05Real trust signals

Trust Signals That Are Real

Your licence number where your trade needs one, your ABN, genuine reviews and photos of your own jobs. No stock photos pretending to be your team.

Tradesman in a checked shirt and tool belt holding up a clipboard with a blank white sheet of paper

06A page per service

A Page for Every Service

Each service gets its own page so Google can match it to the exact search. A plumber’s blocked drain page competes for blocked drain searches, not for plumbing in general.

Bearded man in a business shirt arranging rows of colourful sticky notes across a white wall

A Template Website vs a Website Built for Calls

At 8pm, someone with a wasp nest over the back door searches for a pest controller. They call the first site that looks real, is clearly local and has a number they can tap. These are the details that decide whether that call is yours.

Typical template website

Phone number hidden in the footer on mobile
Slow to load on a real 4G connection
Vague headline with no trade or suburb
Long form that asks for everything up front
Stock photos that could belong to anyone
Domain and hosting held by the developer

Ads Camps website build

Tap-to-call visible the moment the page opens
Tested against Google’s speed thresholds before launch
Your trade and service areas in the headline
Name and phone form that takes seconds
Real photos of your work, reviews and licence details
Every account in your name from day one

Website Builds for Every Stage of Your Business

Every build is scoped to your trade, your services and the areas you cover. We quote each one on a free consultation call, so you get a clear figure for your job before you agree to anything.

Top-down view of a phone with a blank white screen on a timber desk beside glasses, coffee and a cactus

Single-Page Website

For a new business with one main service and one area. One fast page with a headline that names your trade, a service summary, tap-to-call, a short form and your trust details. Starting from scratch? Our home service business start-up packages add your Google Business Profile and first ads.

Open laptop with a blank white screen on a white desk surrounded by leafy indoor plants

Full Website

The build most established trades need. Home, a page for each service, about, service areas and contact, all linked so Google can match each page to a specific search. Set up to carry paid ads and SEO from launch day, so nothing needs rebuilding when you start advertising.

Tablet on a stand and a laptop, both with blank screens, on a dark timber table with a phone and notebook

Larger Website

For businesses covering several trades or a wide region. The same structure as a full website, scaled up. Suburb and area pages are added only where you actually deliver the work, so every page earns its place in Google.

Man in a grey t-shirt unloading cardboard boxes from the back of a white van outside a brick house

What Is Included in Every Website Build

The basics are never an add-on. Every site ships with this list, whatever its size.

A conversion layout that puts your number, form and services where visitors look first.
Tap-to-call and a short enquiry form on every page, formatted for mobile.
Title tags, meta descriptions and schema markup set up on every page at build.
Google Analytics 4 connected from day one, so form and call tracking is ready if you run Google Ads for your home service business.
Fast hosting with WebP images, caching and a CDN, tested before launch.
Google Search Console connected and your sitemap submitted under your own Google account.
WordPress Administrator access and a training session, so your team can change text and photos.
A staging site you check on your own phone before anything goes live.
Optional ongoing care after launch: WordPress and plugin updates, security monitoring and backups.

You Own Your Website, Domain and Data

Plenty of trades find out too late that their developer holds the domain, the hosting and every login. When that relationship ends, they start again from nothing. We hand over everything.

Domain. Under auDA’s rules for .au domains, your business is the registrant, with your ABN in the Registrant ID field. You can check it in the .au WHOIS any time.

WordPress site. You get an Administrator login at handover. Make changes, add another developer or move hosts whenever you like.

Hosting. The hosting account is in your name, so it goes with you if you ever move on.

Analytics and Search Console. Both sit under your own Google account. Your data stays yours.

If you leave. You walk away with a working site, your domain, your hosting and your data. Nothing is held in our accounts.

Why Trades Choose Ads Camps to Build Their Website

We work only with home service businesses, from cleaners and removalists to plumbers, electricians, pest controllers, roofers and locksmiths. Every page we build is written for people who hire a trade, not for a generic small business.

We also run Google Ads, Facebook Ads and SEO for trade businesses. So the tracking, page structure, schema and speed on your site are set up for the campaigns that may follow. A site built without that thinking often has to be rebuilt the day the ads start.

Our team runs its own home service businesses alongside the agency. When we put tap-to-call at the top of the screen, it is because we have watched what happens to enquiries when it is missing. Read the story behind Ads Camps.

One team for your website, your ads and your SEO.

Home services only

No law firms, gyms or online stores. Every build is for a trade, and it shows in the headlines, the forms and the page structure.

Built for ads and SEO from launch

Analytics, schema, page structure and speed are in place before the first ad runs, so your budget lands on a page that converts.

An in-house team, start to finish

Developers, front end specialists and copywriters work on your build together, in-house.

How Your Website Build Works, Step by Step

Most builds go wrong when the owner sees the finished site for the first time and it is not what they pictured. We show you the direction early, so there are no surprises at launch.

Discovery and Page Plan

We agree on your services, your service areas, the page list and what each page must do. Every URL on your current site is mapped first, so no page drops out of Google without a permanent redirect in its place.

Man in a white shirt talking on a mobile phone while writing notes with a pencil at his desk

Design and Copy Sign-Off

Key page templates are designed and written first. You get two rounds of revisions, then sign off the layout and copy before we build the full site. This is the stage to be thorough.

Hands fanning out a deck of colour swatches in front of a laptop with a blank white screen

Build and Phone Test

The site is built on a staging address you open on your own phone. You review it on a real device, and we fix anything before it goes live.

Blonde woman typing on a laptop with one hand while holding a mobile phone in the other

Launch and Handover

Redirects go live with the site, so existing rankings carry across. Analytics, tracking and Search Console are checked on the day. Your team gets CMS training, and every login moves to your accounts.

Man in a blazer shaking hands with a smiling tradie in a hi-vis vest who is holding a tablet

Tell us your trade and your areas. We will map out the build on the call.

Questions About Websites for Home Service Businesses

How much does a home service website cost?

The cost depends on three things: your number of services, your number of areas, and whether you need one page or a full site. A one-page site for a new business is a much smaller job than a multi-service site covering several regions. Our current prices for Google Ads, SEO and websites are on our pricing page.

Who owns the website after it is built?

You do. The domain is registered with your ABN as the registrant under auDA’s rules. The WordPress site comes with your own Administrator login, and the hosting account is in your name. Google Analytics and Search Console sit under your Google account. If you ever leave, you take a working site and all your data with you, and nothing stays in our accounts.

How long does a website build take?

A full website typically takes four weeks from a confirmed brief with all content ready. Content is the usual cause of delay: photos, service descriptions and sign-off at the design stage. If your content is ready at the start, the build moves fast. If it is not, we agree a timeline with you on the consultation call, so you know when to expect launch.

Will my new website show up on Google?

Every build includes the technical groundwork Google needs: title tags, meta descriptions, schema markup, a fast load and a sitemap submitted through Search Console. Where you rank after launch depends on the competition for your trade in your area. In a busy market, most home service businesses add ongoing SEO or paid ads so the site gets seen while it builds authority.

I already have a website. Do I need a new one, and will I lose my rankings?

Not always. Some sites need a fix, not a rebuild. We look at your current site on the consultation call and tell you which makes more sense. If we rebuild, every existing URL is mapped and redirected before launch. The Google rankings you have earned move across to the new pages.

What do I need to provide for the build?

Your logo, photos of your own jobs, a short description of each service and the suburbs you cover. We also need access to any Google accounts you already have. Real photos matter most, because they show a visitor the business is genuine. We write the page copy and handle the design, build, setup and testing.

Do you offer support after the site is live?

Yes. After launch we offer an optional ongoing care service covering WordPress and plugin updates, security monitoring and backups. It keeps the site secure and up to date without you having to manage it. You can also look after the site yourself, since you have full Administrator access. Ask about ongoing care on your consultation call.

Do I need a website before I run ads?

Yes. Google Ads sends people to a landing page, and that page decides whether they call. A slow or unclear page wastes the ad spend. If you plan to run pay-per-click advertising, build the website first or at the same time. New businesses can get the website, Google Business Profile and first ads set up together through our start-up packages.

Get a Website That Brings In Calls

Book a free consultation. We will look at your trade, your areas and your current site, then give you a clear quote before you agree to anything.

0488 880 662