Paid Ads (PPC)
Ads that put you at the top of the page the moment someone searches.
Business Start-Ups
Everything you need to launch a home service business.
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Home Service Business Start-UpsFree Tools
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Paid ads, SEO, websites and start-up support, run by people who operate home service businesses themselves. 3-month minimum, 30 days’ notice after that. No markup on ad spend. Here’s exactly what each service does.
We provide digital marketing for home service businesses only, never e-commerce, never B2B. Right now that means digital marketing for cleaning companies and digital marketing for removalists, confirmed and active, with digital marketing for plumbers, electricians, pest control and every other home service trade expanding as the agency grows.
If your trade isn’t listed yet, that’s not a wall, .
Hipages, Airtasker, Oneflare and similar platforms are a genuinely reasonable way to pick up work, especially early on. For a home service business thinking about long-term scale, owning your own digital marketing tends to be the stronger move. Here’s a fair look at both, not just the sales pitch for one of them.
Hipages, Airtasker, Oneflare and similar
Pros
Cons
Google Ads, SEO, your own website
Pros
Cons
Most home service businesses that scale end up running both for a while, marketplaces for overflow, their own digital marketing for the jobs that build the business long-term. The two aren’t mutually exclusive, they’re just solving different problems.
Maybe you’ve already got the trade skills. The licensing, the experience, years on the tools working for someone else. If you’re planning to start a home service business of your own, that’s the hard part already sorted. Getting found, getting the phone to ring, getting your first jobs booked, that’s where we come in.
Give us a call today. Whether you come on board with us or not, we’ll load you up with information that will genuinely help with your new venture.
Most owners are really choosing between these four options, whether they realise it or not.
Managing your own Google Business Profile and boosting the odd post. Works while you’re the only option in a quiet suburb. Stops working the moment three competitors start running ads.
Free, but limited
Usually cheaper than an agency. One person can’t realistically run web development, SEO, ad copy and reporting all well at once, so something gets less attention.
Cheaper, thinner bench
Runs the same playbook across e-commerce, B2B and trades. Often reports on clicks and impressions, the metrics that don’t tell you whether the phone rang.
Broad, not trade-specific
Where Ads Camps sits. Every campaign, page and SEO strategy is built for a trade business specifically, run by someone who also operates trade businesses of his own.
Trade-specific, jobs-focused
Four pillars of digital marketing for home services: paid ads, SEO, your website, and getting a new home service business fully up and running. Paid ads splits across three platforms, which is how four becomes six actual entry points. You don’t need all of them. Most home service businesses start with one and add the others once it’s working.
The fastest way in. Puts you at the top of the results the moment someone searches for your trade, and you can be live within days. Google Ads for home service businesses scales with your monthly ad spend. There’s zero markup on what you actually spend with Google, that’s billed straight to your own account, and up to two landing pages are included in the management fee. Most home service businesses that start with paid ads start here.
Where Google Ads catches someone mid-search, Facebook Ads for home service businesses puts your business in front of the right suburb before they’ve started looking. It suits jobs people plan ahead of time, a full house clean, an end-of-lease job, a move booked weeks out, rather than urgent call-outs. Usually run alongside Google Ads rather than instead of it.
Bing Ads for home service businesses reach the slice of searchers who never touch Google, at a lower cost per click since fewer businesses bother running them. See the full paid ads for home services overview for how all three platforms compare. Usually a smaller, later addition once Google Ads is already working, not a starting point on its own.
SEO for home services businesses gets you found on Google for free, over months rather than days, through your Google Business Profile, your website’s content and local citations. Local SEO and Full-Scale SEO cover suburb-level and city-wide targeting respectively, priced around what your niche and area actually need. No agency, including this one, can promise a ranking timeline.
Your website for home service businesses is what someone lands on after the ad or the search result got them there. If it’s slow or it’s not obvious how to call, most of that click was wasted money. Options range from a single landing page through to a full multi-page site with a 4-week build.
If you don’t have a website, an ad account or a Google presence yet, home service business start-ups support builds the digital foundation, branding, a website, local SEO setup and an initial ad campaign, so you’re not building all of it separately with no jobs coming in to fund the wait. Once it’s built, you run it yourself day to day, the same way an established home service business would.
The most fully documented workflow we run. Every service follows the same logic: set up properly once, then manage it every week.
Keyword research, match-type strategy, negative keyword lists, A/B-tested ad copy, ad extensions and conversion tracking, built once at onboarding.
Campaigns go live on your own Google Ads account. Up to two landing pages are included in the management fee.
Bid adjustments and search term cleaning every week, so budget stops leaking to searches that were never going to book a job.
Quality Score monitoring and device and location bid optimisation run in the background. Every lead is pushed straight into your CRM, and the monthly report is built around jobs, not just clicks.
12 people, the same SEO strategists, developers, Ads specialists and account managers on your account every month. Not a freelancer network or an offshore revolving door.
The single most repeated complaint in Australian home-service marketing research is agencies reporting metrics that don’t pay the bills. We report the one that does.
Not a single-niche shop, and not a generalist either. Every service is built around home services specifically, across every trade we work with.
Ron Shrestha runs real home service businesses alongside the agency. Decisions get tested on his own accounts before they reach yours.
Every lead we produce is pushed straight into your platform, whether that’s ServiceM8, Jobber, Service Titan or something else. No manual re-entry, no lead sitting in an inbox waiting to be actioned.
Most agencies hand you a dashboard full of clicks, impressions and “engagement.” None of that pays your bills, jobs booked does. So that’s what we track and report on. It’s also why monthly services run on a 3-month minimum and 30 days’ notice, not a 12-month lock-in.
What most agencies report
What we report
No. Most home service businesses start with one, usually Google Ads for speed or SEO for a longer-term free result, and add the others once the first one is working.
Google Ads gets you calls within days but stops the moment you stop paying. SEO takes 3 to 6 months to show early movement and keeps working without a cost per click once it’s ranking. Many home service businesses run both, Google Ads first while SEO builds in the background.
Yes. Every lead we produce is sent straight to your platform, whether you run ServiceM8, Jobber, Service Titan or something else. Your team works from the CRM you already use, nothing extra to check.
Monthly services have a 3-month minimum commitment, then 30 days’ written notice to cancel. Website builds are one-off, so there’s no ongoing contract at all.
Those are the two confirmed trades so far, with more being added. If your trade isn’t listed yet, get in touch and ask directly.
