Case Study: Competitive Cleaning Group
Home / Cleaning service – Residential and Commercial How AdsCamps Delivered 300% Revenue Growth in 6 Months Client: Competitive Cleaning GroupIndustry: Commercial & Residential Cleaning
Cleaning service - Residential and Commercial
How AdsCamps Delivered 300% Revenue Growth in 6 Months
Client: Competitive Cleaning Group
Industry: Commercial & Residential Cleaning Services
Location: Perth, Western Australia
Partnership Started: March 2023
Chalenge
A Business Struggling with Poor Digital Marketing
When Competitive Cleaning Group approached AdsCamps in early 2023, they were frustrated and losing money on digital marketing that simply wasn’t working. Despite being an established cleaning company with excellent service quality, they were struggling to compete online against larger national franchises and local competitors.
Key Problems They Were Facing:
Failed SEO from Previous Agency
- Previous marketing agency had implemented poor SEO strategies that actually hurt their rankings
- Website had technical SEO issues including slow loading times, broken internal links, and poor mobile optimization
- No keyword strategy targeting high-intent commercial cleaning searches
- Website traffic had declined by 40% over the previous 12 months
Zero Transparency in Reporting
- Previous agency provided vague monthly reports with meaningless vanity metrics
- No clear connection between marketing spend and actual business results
- Couldn’t track which campaigns were generating real leads vs. tire-kickers
- No visibility into ad spend allocation or keyword performance
Ineffective Lead Generation
- Previous agency provided vague monthly reports with meaningless vanity metrics
- No clear connection between marketing spend and actual business results
- Couldn’t track which campaigns were generating real leads vs. tire-kickers
- No visibility into ad spend allocation or keyword performance
Poor Online Visibility
- Not ranking for any major commercial cleaning keywords in Perth
- Completely invisible in local “cleaning services near me” searches
- Google Business Profile was unoptimized with poor reviews management
- Competitors dominated search results for their target market
Solutions
The Results: Exceptional Growth Across All Metrics
Revenue Growth: 300% Increase in 6 Months
- March 2023: $28,000 monthly revenue
- September 2023: $112,000 monthly revenue
- Total Revenue Impact: Additional $504,000 in the first 6 months
Lead Generation: 650% Increase
- Before: 3-5 qualified leads per month
- After: 23-28 qualified leads per month
- Lead Quality: Higher-value commercial contracts vs. one-off residential jobs
SEO Performance: Dominating Commercial Keywords
Current Keyword Rankings (Top 3 Positions):
- “Commercial Cleaning Perth” – Position #1
- “Office Cleaning Services Perth” – Position #2
- “Medical Facility Cleaning Perth” – Position #1
- “Retail Cleaning Services” – Position #3
- “End of Lease Cleaning Perth” – Position #2
- Plus 10 additional high-commercial-intent keywords in positions 1-3
Google Ads Performance
- Cost Per Lead: Reduced from $120+ to $38
- Conversion Rate: Improved from 8% to 31%
- Quality Score: Average 8.7/10 across all campaigns
- Return on Ad Spend (ROAS): 620% (every $1 spent returns $6.20)
Website & Organic Traffic
- Organic Traffic: Increased by 480%
- Website Conversions: Up 290%
- Average Session Duration: Improved from 1:23 to 3:47
- Bounce Rate: Reduced from 68% to 34%
Business Growth Metrics
- Team Expansion: Hired 8 additional cleaning staff
- Service Area: Expanded coverage to 3 additional Perth suburbs
- Contract Value: Average job value increased from $180 to $340
- Client Retention: Improved from 65% to 89%
our work
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Client Testimonial
"Working with AdsCamps has completely transformed our business. After struggling with a previous agency that gave us no visibility into results, AdsCamps' transparent reporting and proven strategies delivered exactly what they promised. In just 6 months, we've tripled our revenue and are now the go-to commercial cleaning company in our area. Their Google Ads campaigns generate consistent leads every single day, and our SEO rankings have put us ahead of competitors we could never compete with before. We're not just surviving anymore—we're thriving and planning our expansion to Melbourne."
Sange Sherpa
Founder @ Competitive Cleaning Group